The livestock plays an important role in the economy of farmers. The farmers in India maintain mixed farming system i.e. a combination of crop and livestock where the output of one enterprise becomes the input of another enterprise thereby realize the resource efficiency. The livestock serve the farmers in different ways-income, employment, food, social security, draft and dung. Cattle rearing is an important economic activity in India. Milk and milk products (butter, ghee etc) meat, eggs, leather, and silk are raw materials for industries. Its for our children, milk is a good food. Dairy farming is a good option to replace alcohol brewing. India is leading producer of milk in the world. It is due to initiative taken by government through ‘Operation Flood’. Under this program good breeds of cows and buffaloes, which yield more milk, have been introduced. Co-operative societies in this field were encouraged. Though there are several problems still existing. Therefore, the present study emphasized on the following objective-to identify the major problems faced by milch cow growers in their enterprise and possible suggestions provided to mitigate those.The study was conducted in Midnapur West district of the state of West Bengal. Multistage random sampling technique was used for selection of the area and respondents of the present investigation. A sample of 100 respondents was randomly selected from the five selected villages (20 respondents from each selected village) according to convenience. The study revealed that-there are several problems but the most important ones are- (1) Price of cow is more at the time of purchasing (100%), (2) At the time of selling cow, price is less (100%), (3) Cow feed (Mess) price is so high (100%), (4) Regular bathing of cows is a problem (100%), (5) Cross breed cows have more problems than deshi cows (100%), (6) Insect-pests problems are there (100%), (7) Diseases problems are there (100%), (8) Worm problem is there (100%), (9) Doctors availability in time is a problem (80%), (10) Visit fee of Doctor is high (73%), (11) Price of medicine is high (100%), (12) Milk price is less in market (89%), (13) Mosquitoes and flies everyday suck the blood of cows so much(100%), and (14) Ration for cow is not available (100%). The main suggestions of respondents were (1) price of feed will be less (100%) (2) shallow tube-well should be established for providing water for cattle rearing (100%), (3) short term training should be organized for controlling insect-pests(100%) (4) short term training should be organized for controlling diseases (100%) (5) short term training should be organized for controlling worms (100%) (6) doctor will be available in time (80%), (7)price of medicine will be less(100%) (8)price of milk will be high (89%) (9) using mosquito net at night time is a solution(100%) and (10)animal ration should be provided by the government (100%). Therefore, the extension agencies who are working at base level should take proper measures to promote the milch cow rearing, especially, there is needed more awareness programmes mainly on insect-pests and diseases control measures, maintaining proper diet for growing cows, awareness on suitable breeds, artificial insemination and others.
