Reasons to join shg with reference to Coimbatore District

While the policies of the external agents of development place emphasis on building institutions to assist the poor and women, the practice – oriented reality has to deal with the structural barriers that people, women and the organizations face. Though micro enterprises are Nat a panacea for the chronic problems of unemployment and poverty, yet income generating activity is a viable and effective strategy for achieving significant gains in incomes and assets of even the poorest among the poor. Objectives of the study, to examine the perceptions of women SHG members regarding reasons for selection of particular Income Generating Activity, marketing of products and their expectations. Methodology of the study, The list of Self Help Group income generating ventures was collected personally from the District Mahalir Thittam office. From the list a number of identified. There are 2000 ventures functioning in this District out of which 200 are selected on simple random basis, which constitute 10 per cent of the population. Among the 200 ventures there are127 who undertake service activities, 73 are engaged in manufacturing & trading activities. It is suggested, Priority should be given to SHG women income generating activities while preparing the budget allocation by local self – Government. Government should sanction sufficient of loan and subsidy; then only SHGs can do business on large scale. Conclude this study, Thus promotion of income generation activities through micro credit among self help group women, no doubt ensures their economic independence and social status.