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Influence of personality traits and emotions of youths on online impulsive buying behavior

Author:

Dr. Aditya Yadav, Prof. (Dr.) Smita Mishra, Dr. Honey Gupta and Dr. Neha Agrawal

Subject Area:

Physical Sciences and Engineering

Abstract:

Indian Youths have shifted from traditional shopping to online shopping evenly after emergence of e-Commerce especially after COVID19. Online Impulsive Buying Behavior of consumers is instant urge to buy something which is unplanned over the e-commerce platform. This study is about the influence of Big-Five Personality Traits and Emotional Experiences of youth on their Online Impulsive Buying behavior. PLS-SEM is used to study this relationship among variables with the help of data collected from 415 customers. The results revealed that Positive emotional experiences and Negative emotional experiences are positively related to Online Impulsive Buying Behavior.While Neuroticism and Openness are two personality traits that are positively related to Online Impulsive Buying Behavior. Theoretical and practical implications are discussed before concluding the research.

PDF file:

47521.pdf

DOI: https://doi.org/10.24941/ijcr.47521.09.2024

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