The use of multimedia technology to improve the sportsmanship attitude of athletes

This study aimed to explore the potential impact of intelligent network multimedia technology on enhancing the sportsmanship attitude of student-athletes. It employed a combination of descriptive-comparative-correlational design and qualitative research methods that involved 800 participants from two majors: 480 from the Physical Education major and 400 from the Social Sports Guidance major. The sample selected for analysis consisted of 416 individuals, with 216 students from the Physical Education major and 200 students from the Social Sports Guidance major. Additionally, 10 teachers were deliberately chosen to partake in interviews facilitated by a researcher-made questionnaire. The results revealed insights regarding the utilization of multimedia technology and the sportsmanship attitude among student-athletes Furthermore, a weak but significant relationship was identified between the extent of multimedia technology usage and the sportsmanship attitude of athletes, particularly concerning rules, officials, and social conventions (r = –0.10, p = 0.038). Thematic analysis of teacher interviews unveiled key themes encompassing the use of multimedia technology during athlete training and games, perceptions of the technology's impact on sports, and challenges encountered in its application. As a recommendation, the study underscores the need for the formulation of a comprehensive multimedia technology utilization plan, recognizing its potential to influence sportsmanship attitudes and contribute positively to sports education.