Reluctance of women towards purchasing of organic food products with reference to Vellore district

The modern revival of organic farming dates back to the first half of the 20th century at a time when there was a growing reliance on these new synthetic, inorganic methods. Consumer’s consumption pattern has been changing rapidly about the food safety as well dietary consuming in India. Consumers become more anxiety about the food they consume. With the accessibility of organic food products in the market people have begun buying in the local retail markets. The relative success of organic farming in many countries are due to the high awareness of the health problems caused by the consumption of contaminated food products, the ill effects of environment degradation, appropriate supports by the government. Organic farming is one of the widely used methods, and considered as the best alternative to avoid the ill effects of chemical farming. The marketers should increase the supply and availability of the organic food products to match their consumer demand. But there seems to be a mismatch between the grown of organic food product industry and consumers’ reluctance to purchase organic food products. In traditional India, agriculture using organic techniques like pesticides, fertilizers, additives etc., were obtained from plants and animals products. The system is oriented towards high production without much concern for ecology and the very existence of man himself. In this backdrop, the present empirical research work is an attempt to explore the reluctant factors towards buying organic food products in Vellore city, Tamil Nadu, India.